Things started to get shaky at Jell-O, the 115-year-old brand within Kraft Foods Group Inc.’s last year.  The brand underwent a complete overhaul, from packaging to the introduction of products to make it something “moms and kids are going to rediscover,” according to Kraft CEO Tony Vernon. Kraft saw a big decline in gelatin and pudding sales last year and is betting on a new marketing campaign to turn things around. Though a lot of us have fond memories of it from our youth, Jell-O doesn’t seem to have been benefiting from any...

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Domino’s knows starvation and innovation don’t mix. So with their new “Pizzavestments” ad campaign, the company plans to stoke the fires of creativity by throwing slices on it. Conceived by their longtime ad agency, CP + B, the idea is simple: when pizza goes in, ideas come up.  #poweredbypizza Russell Weiner, chief marketing officer for the famous pizza place, says, “No one knows the power and possibility of a great idea more than Domino’s, having been the ones that truly revolutionized pizza delivery over fifty years ago....

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